By applying the AIDA model to marketing, you will learn what happens to potential customers during the buyer's journey.
Today, there is no shortage of brands that are trying to get attention. In short, you may find it particularly difficult to reach potential customers.
If you are new to digital marketing, you wonder where many should start. How can you get the attention in all the competition online?
Now, the basic principles of marketing are the same Cork E-Bikes Zone whether online or offline. A long-standing marketing model known as the AIDA model guides digital marketing activities and helps potential customers buy from you.
What is an AIDA model?
The AIDA marketing model describes the steps a buyer goes through when deciding whether to buy.
This is the following abbreviation:
Attention – Get the attention of potential customers and allow them to recognize your brand.
Interest – Get interested in your product or service as they want to know more.
Desire – Arouses the desire to buy from you, not your competitors.
Action – Have them interact directly with your product or service to make a purchase from you.
Traditionally, the application of this model has included strategies such as advertising on radio and television, and the distribution of leaflets and discount coupons. Today, online advertising offers more opportunities to reach potential customers. Often, these new tactics allow businesses to talk directly to their customers on platforms such as social media.
Here are just a few of the tactics you can use when applying the AIDA model to your digital marketing efforts:
Note
The first step in AIDA is to get the attention of prospective customers.
Having a strong online presence is essential for today's business, as so many buying journeys begin on the web. So this is where you want to get their attention.
For example, if you want to decorate your home, you can start by looking for inspiration on social media sites or find ideas on Google.
You want your website to be found when customers search online for information related to your brand. Therefore , it's worth spending time implementing SEO best practices , as they appear on search engine results pages .
It is very important to include the correct information when your company appears in SERP . For example, including Google reviews and information such as business hours and addresses in your local search will make it stand out.
Google search example
Another way to increase brand awareness is to use pay-per-click ads so that they can be displayed at the top of your search results page. Improves visibility without the user having to click on the ad right away. Similarly, paid social advertising can increase your brand's awareness.
It 's also worth developing a social media and digital PR outreach strategy to get the attention of the websites that your customers are already visiting .
In short, getting the customer's attention online is when it's seen in the right place and at the right time.