An additional lever are local advertisements. Especially in today s world it is more important than ever to be agile in a changing environment. The British retailer Marks Spencer reacted to changing customer trends during the corona crisis. In its profiles the company showed pictures of the applicable guidelines but also of living trends and wellness. With this M S caught the zeitgeist and strengthened the trust of the customers in the brand. UK retailer M S sees a increase in Google image views per day.M S implemented a localized marketing strategy and achieved excellent results on Google. In contrast competitors without a localized marketing strategy often provide outdated and incomplete information – creating a negative customer experience at a local level. In doing so they leave the field to other companies that are pushing into the market.
What does local search visibility mean The Local Search whatsapp mobile number list Ecosystem LSE developed by David Mihm shows the flow of information between search engines directories and data providers. It shows the complexity of the marketing funnel The customer journey is now as individual as the consumers themselves. Depending on the product or service they go through between and online and offline touchpoints from awareness to consideration to purchase and beyond out. It is not only important where consumers are looking but also how. They trawl through all apps and directories from the smartphone to the sat nav and now also operate them via voice search.
Being present in local search doesn t automatically mean being visible especially when it comes to Google s ranking factors. The Local Search Ranking Factors Presentation published by Whitespark measures what influences a company s position in organic search and mobile mapping services like Google Maps. Top Ranking Factors in Mobile Map Services Number is the primary Google My Business categoryA localized marketing strategy requires the implementation of local SEO Krystal Taing Solutions Engineer for Strategic Partnerships and Gold Expert on Google My Business explains how to build a holistic local SEO strategy and identifies the three most important parts of a GMB profile. How does a localized marketing strategy affect sales The potential of Near Me searches is enormous percent of users who are looking for something near me enter a store within hours.